February 4th, 2010

Nightie, Night

Last week UK supermarket chain Tesco banned “nightwear” in their stores in response to mothers doing their shopping in pajamas after dropping off the kids at school.

Clearly they weren’t wearing Bamjamz. The new Canadian line of women's snooze-wear is chic enough to pass most dress codes. Made from an ultra-soft bamboo blend, the jammies are as comfortable as your ten-year old flannels, just better looking.

Now, if Julian Schnabel walked into Tesco would a manager turn him away?

At Holt Renfrew, 50 Bloor St. W., Toronto, 416-922-2333, www.holtrenfrew.com